Bei & Song Capital Consulting
Public Affairs – Crisis Management – Strategic Communication – China-Middle East Two-Way Market Implementation
Bei & Song Capital Consulting is a professional consultancy based in the UAE. We specialize in Public Affairs, Crisis Management, Strategic Communication, and Two-Way Market Implementation. In an era of rapidly growing China-Middle East collaboration and increasingly complex cross-regional policies, we are dedicated to helping businesses, governments, and investment institutions bridge the cultural, policy, and market divides. Our services are designed to make partnerships more stable, efficient, and impactful.
Our Mission
To provide professional two-way market entry services and asset management solutions for entrepreneurs and high-net-worth individuals between the Middle East and China, building a bridge of long-term trust.
Our Vision
To foster the sustained flow and integration of people, capital, and enterprises between the Middle East and China.
Our Core Values
Integrity, Professionalism, Long-termism.
Partners
Beibei Huang
MBA in Booth School of Business, Chicago University
Top 50 Female Leaders in the Middle East F&B Industry
Core Member of Key Middle Eastern International Business Chambers
Extensive multi-sector experience across Technology, Real Estate, Consumer Goods, Hospitality, and the Arts.
Song Gao
Former country manager for TikTok, Tencent Gaming, Transsion
Consultant for UAE family offices and VC
Engaged in Middle East business expansion for over 10 years
Advisory Team
Eng. Munjid Salih
Senior Managing Director with 38+ years in UAE , jordan, Lebanon & London in real estate and construction sectors.
Led 12 in-house companies and 47 major high-rise & mixed-use projects at Binghatti Developers
Former senior leader at Al Habtoor leighton group, Arabtec construction, DAMAC, Belhasa, and major regional development groups
Expertise in Real Estate Development, Contracting, Project Management, Cost Optimization, and Organizational Transformation.
Mohammed Al Barashdy
(Oman)
Founder of SOL7; CEO of Oman Fiber Optic Co. for 18 years (2008–2025)
Partner and Local Director of Norconsult Telematics Oman LLC since 1999
Nearly 30 years engaging government leaders on national telecom and technology priorities
Skilled in cross-agency coordination, regulatory dialogue, and strategic public-sector alignment
Key contributor to Oman’s infrastructure modernization, automation, and technology resilience
Well-connected across local and international government, industry, and strategic partners
Executive Education from London Business School, IMD, and Harvard Business School
Key Skills: Business Strategy, Business Diversification
Expertise: Government Relations, Public Affairs, Telecom, Automation, Energy
Simon Ingram
(Australia)
Dubai based CEO with 25+ years’ leadership in logistics, supply chain, software and DC design across the Middle East and AsiaPac.
Enjoys converting complex challenges into high-performance, scalable solutions
Focused on technology-driven, next-generation warehousing and fulfilment systems
Proven track record in boosting efficiency, productivity, and long-term business growth
Core Skills: Warehouse Operations, Project Management, Material Flow Analysis, Connected Flow, Software and Automated material handling Systems Integration
Our Partners
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Our Services
Cooperation Case
With Sh. Marwan, Chairman of the Sharjah Investment and Development Authority
Co-hosted the UAE National Week in Beijing with the Abu Dhabi Tourism Department
Charity Gala in Dubai with the China Philharmonic Orchestra
At the Ministerial Meeting in Oman
With the Former Chairman of the UAE Trade Centre
With the General Manager of Beijing Waldorf Astoria
At the Dubai Media Academy
With Sh. Ahmed, Chairman of the Ras Al Khaimah Public Services Department
At Dubai Expo: With the Spouses of Various Ambassadors and Counselors
With Mr. Song (UAE China Commerce), Mr. Tang (China Chamber of International Commerce), and Mr. David, General Manager of the Waldorf Astoria
With China Eastern Airlines and Mr. Wang, General Manager of China Cargo Airlines
With the Spouse of the Japanese Ambassador to the UAE
the Dubai Chinese Film Festival
With Sh. Marwan, Chairman of the Sharjah Investment and Development Authority
With Yingluck Shinawatra, the First Female Prime Minister of Thailand
At the Dubai International Book Fair
At the Riyadh Season in Saudi Arabia: With Local Prominent Gaming Influencer
Led a Delegation of Chinese Entrepreneurs for a Meeting with the Former Chairman of the UAE Trade Centre
Co-launched a Global Real Estate Project Brokerage Event with the Al Habtoor Family
Co-launched a Global Real Estate Project Brokerage Event with the Al Habtoor Family
With Mr. Hammad, Representative of the Ajman Free Zone
With Sh. Walid, Former Chairman of the UAE Trade Centre
Co-hosted an "AI Go Global" sharing session with Yangpu Venture Capital, Change Lei Capital, and Huawei.
Chengdu "Going Global" session with China Minsheng Bank and Yiguan Shanhai Consulting
with Sh. Khalaf, Chairman of the Al Habtoor Group
with Sh. Ahmad, Chairman of a Dubai-based Family Office
with His Excellency Sh. Mohammed, Chairman of the Binghatti Family
Meeting at the Belt and Road Economic and Cultural Committee of the China-Europe Association
Founder's Message
In an era of deepening collaboration between China and the Middle East, we firmly believe that truly valuable consulting lies not in providing ready-made answers, but in guiding enterprises to find sound direction amid uncertainty and navigate viable pathways through complex policy and cultural landscapes.
Bei & Song was founded on a simple yet significant vision: to become a bridge of trust connecting China and the Middle East.
Over the years, we have established a strong presence in the UAE, working alongside professionals from diverse countries and fields. We have accumulated extensive practical experience in public affairs, crisis management, policy communication, and market entry. We possess a deep understanding of the differences in policy, culture, and business practices between the two regions, as well as a clear insight into the real challenges faced by companies expanding across borders.
What Bei & Song aims to deliver to every client is not merely consulting, but something more essential: a steady, reliable, and supportive force. Whether in handling sensitive issues or advancing major projects, we consistently uphold professionalism, diligence, and transparency. With a long-term perspective, we assist enterprises in achieving healthy and sustainable development between China and the Middle East.
We extend our gratitude to everyone who has placed their trust in us. We also look forward to joining hands with more partners to make cross-regional collaboration more stable, more efficient, and more impactful.
— Ms. Bei Bei Huang
Co-Founder, Bei & Song Capital Consulting
Request a Call Back
Mon-Sat 10.00am - 6.00p.m
Sun 11.30am - 3.00p.m
info@beisongconsulting.com
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